After I studied the evaluation diagram developed by Prof. Otto and her colleagues, I draw a graph that shows a product can be abstracted as an structure that interact with the environment and user to offer some functionality. I also learnt the basic process of product design by going through some of your slide.
Innovation Have Patterns
Product evaluation takes much effort but it provides me with down-to-the-earth understanding on how people innovate. Innovative product has similar pattern in structure innovation and interaction innovation. I need more time to detail the patterns.
Background Matters How People Look at Products
The evaluation process of product is basing on the background of people in terms of his life experience and culture background. Though it cast obstacles to our evaluation, but for product marketing and globalization it is meaningful.
For product marketing, it is interesting to find the customers will not be informed about the novelty of products if they have no background knowledge about the products. Though the target customers are mostly those who have backgrounds, we are interested in how to expand the target customers, i.e to bring the out-of-circle customer getting interested. So for mass media marketing, we should take the into account background introduction and customer comprehension. If company pay more attention to that, there will probably be less boring ADs on the TV.
For global products development, we could qualitatively explain in which chains will this take effect. Then if we are able to measure this discrepancy and measure its influence on different country's market performace, then we could shed lights on multi-culture user based product design.
Why They Failed to Catch The Market?
By reading historical products, I found though they were so innovative at that time, not every product managed to catch the market as we wished. If we could locate these reasons, that will be meaningful. The reason may be that it could not manage to replace the functionality or availability of the original counterpart, then it gradually lose its attraction as an innovation.
I think this point can be It can be detailed after we link the product performance to our evaluation. More work is in need.